The Frankie Shop

For this project, we were tasked with selecting a company and conceptualizing a brand extension into multiple industries, pushing the boundaries of its current market presence. I chose The Frankie Shop, a fashion brand renowned for its minimalist, modern clothing infused with Parisian sophistication and a bold, edgy aesthetic. The brand’s commitment to timeless design and accessible luxury deeply resonates with me, making it an ideal choice for exploring innovative extensions that maintain its distinctive identity while tapping into new markets.