Chilewich
Chilewich is a New York City-based design company that creates textiles for residential and commercial spaces. We had the privilege of engaging directly with their team, exploring their facilities, and gaining an in-depth understanding of the craftsmanship and values that define the brand. Our task was to develop two distinct positioning statements: one reflecting the brand’s overarching identity and another tailored specifically to resonate with a Gen-Z audience.
All images provided from Chilewich.com
Gen-Z Audience
For young and carefree minds who spill their tea and wine in the carpet, our Chilewich range of products are the reason why you can have nice things because good design shouldn’t be compromised by being just a girl. For more wine-stained dresses and clean houses, we have your back so you don’t have to worry about another mess in your life.
School Project
Class: Marketing, PR and Branding
Professor: Felicia Reyes
Overarching Identity
Crafted for the soul of the everyday life, Chilewich stands behind the desire of beauty and practicality. Rooted with American craftsmanship and fine arts, our range of products are designed to refine any space and clean them just as easy.
Chilewich is why we can have nice things, even when life happens.