Road House

For the “Road House” premiere on Amazon Prime Video, we developed a bespoke seeding program to generate excitement and awareness for the film. The campaign featured a custom-designed seeding kit, including a Dalton-style “Road House” shirt, Cuban-style coffee, UFC gloves, a UFC bottle, a custom duffle bag, a Members Only varsity jacket, and a branded hat, thoughtfully curated to reflect the film’s rugged spirit. The program reached an estimated 158,017,600 followers by targeting sports and health-focused influencers, Latino audiences, and key opinion leaders in entertainment and lifestyle.

In this project, I managed the order fulfillment process to ensure timely and precise delivery of seeding kits. Additionally, I gathered and analyzed performance metrics to measure campaign impact, optimizing outcomes while maintaining alignment with project goals. My responsibilities also included sourcing materials, coordinating logistics, and monitoring social engagement to drive the program’s success.